About This Partnership
CYI partners with credit unions to deliver trusted wellness education as a member benefit. Credit unions are uniquely positioned as community-first financial institutions, and health and wellness programming aligns directly with their member-first mission.
The partnership framework is built to be low-friction for credit union teams. CYI handles all content development, updates, and platform maintenance. Credit unions receive branded partnership materials, member communication templates, and access to the full CYI program library for their member base at no cost to members. Partnerships can be structured as a direct digital member benefit, integrated into wellness incentive programs, or featured through member communications and community events.
What Credit Unions Receive
- Full access to the CYI program library for member distribution — all six wellness programs covering skin health, vitality, metabolic health, stress resilience, anti-aging skincare, and the Healthy Aging Masterclass — at no cost to members.
- Branded co-marketing resources including member communication templates, social media assets, and event materials that position the credit union as a trusted health and wellness resource in their community.
- Ongoing access to new content as the CYI platform expands, with no licensing fees and no administrative overhead required from the credit union team.
- Recognition as a CYI Community Partner on the Claim Your Youth platform, increasing visibility among a health-conscious adult audience in the 35–65 demographic.
Who This Is For
- This partnership is designed for credit unions of any size that serve adult members and are looking to expand their community value proposition. It is particularly well-suited for credit unions already offering member wellness programs, financial health education, or community event programming.
How to Get Started
- Contact our partnerships team at info@claimyouryouth.com with your credit union name, membership size, and a brief description of how you currently engage members around health and wellness. Our team will reach out within 3 business days to discuss partnership structure and next steps.