Empowering Adults to Live Longer, Look Better, and Feel Their Best

Adults in the 35–65 age range were chronically underserved by mainstream wellness content. Most health education targeted either younger audiences or clinical populations — leaving a generation navigating the most consequential health decisions of their lives without credible, accessible guidance. That gap was the starting point for everything that followed.

Years were spent reviewing peer-reviewed research across five health pillars — skin health, metabolic wellness, energy and sleep, stress physiology, and physical fitness — to develop programming grounded in current science, not wellness trends. The goal: translate what research actually shows into guidance adults could act on today.

CYI's distribution strategy was built around the institutions adults already trust. Partnerships with credit unions, community colleges, public library systems, and PBS affiliates allowed the platform to reach audiences who might never encounter a standalone wellness brand — and carry credibility through organizations with existing community relationships.

The Claim Your Youth platform launched with six comprehensive wellness programs — each self-paced, evidence-based, and completely free to enroll. From the Skin Health Foundation Program to the Healthy Aging Masterclass, each was designed as a complete educational experience, not a lead magnet or a teaser for paid content.

Today CYI works with a growing network of institutional partners across the United States, serving adults through credit union member benefit programs, library system health education series, community college continuing education partnerships, and PBS affiliate wellness programming. The mission remains unchanged: give every adult access to the health information that actually matters.